How to Design a Good Marketing Poster

A marketing poster is a visual representation of your message that captures attention, communicates effectively, and engages your target audience. Some of the key features to consider when creating an effective marketing poster include:

Eye-Catching Design

Use visually appealing design elements to grab attention. These may include vibrant colours, bold fonts, and captivating images or graphics related to your message. At Poster Store you will find inspiring posters with an appealing design.

Hierarchy of Information

Organise the information on your poster in a logical hierarchy. Important details, such as headlines and key points, should be prominent and easy to read. Secondary information can be smaller or positioned less prominently.

Clear Message

Effective marketing posters should convey a clear and concise message that is easily understood at a glance. Avoid clutter and excessive text and focus on a single, compelling idea.


Use fonts that are easily read from a distance, and avoid overly decorative fonts that might hinder readability. Use a combination of font sizes and styles, such as bold and italics, to create emphasis and contrast.


Incorporate your brand elements, including the logo and brand colours, to reinforce your identity and increase brand recognition.

Contact Information

If possible, include contact details or a website URL where interested individuals can learn more about your brand or get in touch with your business.

Call to Action

Clearly state what action you want your audience to take after seeing the poster. Whether it’s visiting your website, attending an event, or completing a purchase, make the call to action as compelling as possible.