World Masters Games Interior
Every champion and master of their sport wants to leave their mark. The various sports within the World Masters Games use markings in different ways. Whether it’s lines on a running track, an archers’ target or the numbers on yacht sails. This is the common theme between all of them, apart from the ultimate goal of winning or reaching your personal best. To win and become the ‘best of the best’ defines the ones who have the ‘mark of excellence’.
With the World Masters Games coming in 2017 – we were commissioned to develop a space that reflects the excellence of the games and the variety of sports it represents. To create a space that will inspire people who both visit and work within it with aspects of fun, colour, creativity and playfulness. As a new organisation to New Zealand it was also important to allow room to evolve the brand when it was to be developed.
Best Awards: Finalist
Best of Ogilvy Asia Pacific: Finalist.