Lift Plus. Mad if You Don’t.
The most memorable and ‘legendary’ life experiences are those that happen when least expected. When spontaneity and unrestrained bravado take hold and just about anything is in the mix.
In this visual homage to the epic road-trip, four new-found friends embark on one wild ride through five countries, driven by the Lift Plus ethos of parking your excuses and seizing the day. Lift Plus is the catalyst that brings together a collision of experiential ingredients in a riot of raw energy and instant personal milestones.
Finalist. Art Direction, Typography.
Finalist. Craft, Editing.