Better Burger ID
Better Burger has been created because they reckon other fast food burgers are shit. The clients strategy was to create a better burger. Our idea was to be in your face. So together, we created a name that said exactly who they are and what they do. Better Burger. The promise and the delivery.
Taking the Better Burger ethos of making things fresh from scratch we applied it to their look and feel. Nothing to hide. The hand drawn type and illustrations emphasise the journey of the ingredients and reinforce the philosophy of making things better by hand.
Better Burger takes fast food chains on at their own game by offering better burgers for the same price. The look was carried into to all of their environmental graphics to create signage that is simple, fresh, and still communicates the brand promise. The result was an easily identifiable brand that promises, and delivers a better burger.
The results since inception are astounding. With queues out the door and along the street each day – the demand is a testament to a good idea mixed with a great burger! But don’t take our word for it, we’re biased! Go and check them out for your self. www.betterburger.co.nz
Best of Ogilvy Asia Pacific. Winner. In Book.
Best Awards. Finalist.